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Understanding the music industry - the artist managers

To become a worldwide sensation in today's full music industry, you need an experienced and cunning artist manager. Without someone to guide your career every step of the way, it is tough to reach the pinnacle of the entertainment business. But what makes talent managers so important for an artist's evolution and can you make it all the way to the top on your own? Let’s find out!


How the music industry works

To understand the exact role of the artist manager you have to know the ABC's of the music industry. The entertainment business racks in over $20 billion every year only in the US. Individual artists, bands, and performers generate large revenue from albums, concerts and media appearances.

There is an intricate web of connections between the distribution and advertising of their art, which attracts major sponsors from other industries. A manager or a group of executives control the entire mechanism and ensure that the product they represent (aka the artist) has a steadily ascending value.


The first talent managers

Historians trace the profession of artistic management to ancient times when traveling circuses had a particular person employed to publicize the band's efforts to the maximum value. Talent managers evolved over the centuries and had become a recognized group at the beginning of the 20th century.

Almost 100 years ago the world witnessed the surge of the sports and entertainment industries. Suddenly, athletes, musicians, and film actors needed more than just a circus manager. They needed a PR expert, an accountant and a road manager all comprised of the same person. That is how talent managers came to be. Nowadays, artists from various fields of work are represented by professional managers or companies that organize every aspect of their lives to obtain a favorable image.